WHO IS LAURA ‘BICEPS’ HOGGINS?

“Laura Hoggins is the undisputed lifting queen. Not only is she one of London’s best loved PT’s but she is the author of Lift Yourself - ‘a training guide to getting fit and feeling strong for life’. Her whole philosophy is about empowering people beyond aesthetics.” - Stylist

ABOUT BICEPS:
Laura Hoggins, also known in the industry as ‘Biceps’, is an award winning PT at The Foundry London, Best-selling Author ‘Lift Yourself’ Top Ranking Podcast Host ‘Biceps & Banter’. ambassador for women in sport , Coach on @fiit and owner of Instagram channel @laurabiceps with over 45k followers. She spends most of her time encouraging women to embrace weights and get lifting, definitely leading by example! She is a regular contributor Not only does she work the gym floor most days, she uses her social media platform to inspire and education others to pursue their strength training journey, whatever your ability, wherever you are starting from. Getting physically and mentally strong changed her life and she believes it has the power to change yours too.

She is vey happy to let you into a secret, she hasn’t always been ‘fit’, she used to smoke, drink excessively and eat all the wrong things . She hadn’t realised the importance of fuelling her body with nutrients to function well and treating herself with the respect she would so freely give to others. It’s not an easy transition to prioritise yourself! But at some point, we HAVE to take control.”

As a youngster she was a keen footballer, having played Football for Chelsea Girls U17’s, played Netball for her County and University, brown belt in Judo, she has taken on The London Marathon (twice!!) and Brighton Marathon, completed 12 Half Marathons, and started CrossFit and Strongman training just over 5 years ago, where she has competed in various competitions, all of which has shaped who she is today. The power of lifting weights, becoming a leaner, stronger, fitter version of herself was a revelation. She won’t tell you it was easy, it really wasn’t, it was pure discipline, commitment and hard work. That’s what gets you change and consistency, there is no short cut.

QUALIFICATIONS:
She is a Qualified L3 Personal Trainer, Online Coach & Group Exercise Coach, Crossfit Trainer L1, BWL L1, Advanced Kettlebells, and completed EXOS Performance Mentorship Phase 1.
She has a degree in (BA) Marketing, a 10 year commercial corporate career in sales and marketing at Unilever & L’Oreal, and an insuppressibly major passion for encouraging others to make the same decision she did, to prioritise herself. So one day she decided to leave her office job, to coach people, to feel the benefits of training that I have felt, that changed her life.

ENQUIRIES:
For personal training & online coaching questions please email Laura@lifted.fitness
For press, brand partnerships or speaking engagements, please email Nora Millar on Nora@themillaragency.com

LATEST PRESS:
’CAN YOU REALLY IMPROVE YOUR FITNESS WITHOUT RUNNING?’ - Stylist
‘NO WEIGHTS? NO SWEAT’ - Evening Standard
’WHY WOMEN SHOULD LIFT WEIGHTS’ - The Telegraph
’PREPARE FOR LIFT OFF’ - Evening Standard
’STRENGTH TRAINING BENEFITS FOT WOMEN’ - Stylist
’CHALLENGING NORMS ON BEING A RUNNER’ - Womens Health UK
’AT HOME WORKOUTS’ - Insider